Me he mea lā e hana hou ana nā loina iā lākou iho. No ka hāʻule a me ka hoʻoilo 2024, ʻo nā haʻuki waho a me nā leʻaleʻa ka mea nui e ʻaʻahu ai, a mai kēia pōʻai i puka mai ai kahi plethora o "nā kāmaʻa ʻino."
Ma ka hoʻoholo ʻana mai ka moʻolelo kumu, ʻaʻohe moʻolelo lōʻihi ka brand KEEN. Ma 2003, ua hānau ʻia ka brand Newport, me nā kāmaʻa mua e pale ai i nā manamana wāwae. Mai ia manawa, ua hoʻokuʻu mau kēia ʻano haʻuki a me ka leʻaleʻa ʻAmelika i nā huahana kāmaʻa i nā kāmaʻa hana kūpono no ka hoʻohana ʻana i waho, e like me ka hau, mauna, kahawai, etc. ʻAmelika ʻAmelika, nā huahana nui i ka mākeke.
I ka makahiki 2007, ua lilo ʻo KEEN i ʻekolu mau kāmaʻa kāmaʻa waho o ka honua. Wahi a ka hōʻike makahiki 2007 o ka hui ʻAmelika ʻo SNEW, ʻo ka māhele mākeke o nā kāmaʻa waho o nā kāne a me nā kāmaʻa wahine waho i hiki i 12.5% a me 17% i kēia makahiki. kūlana mua ma ka mākeke hoʻolaha hoʻolaha waho ʻAmelika. Ka lua a me ka mua.
Ma muli o ka ʻimi ʻana i nā ʻano, he paʻakikī ke hoʻoholo inā he nani, nani a ʻino paha nā kāmaʻa brand KEEN. ʻAʻole hoʻokō nā huahana kaulana i nā koi o ka mākeke ʻAmelika ʻAmelika. Eia naʻe, i ka hoʻoholo ʻana mai ka kaulana o nā mea kaulana a me ka piʻi ʻana o ka helu pālua o ke kūʻai aku ma nā kahua pūnaewele, ua lilo ʻo KEEN i mea kaulana loa i ka mākeke Kina i nā makahiki ʻelua i hala.
Wahi a nā hōʻike, ua komo ka brand KEEN i ka mākeke Kina ma 2006, ma lalo o ʻelima mau makahiki ma hope o kona hoʻokumu ʻana. Ma hope o kēlā, ua hana ʻo Ruhasen Trading ma ke ʻano he luna nui no nā huahana KEEN ma ka mākeke Kina. No nā hōʻailona niche ma nā mākeke mamao mamao ma waho, ke koho ʻana i ke kumu hoʻohālike ʻoihana ʻoihana maʻamau e hāʻawi i ka hana kūpono a me nā kumukūʻai hoʻomalu.
Eia naʻe, paʻakikī kēia ʻano ʻoihana e komo maoli i ka mākeke. ʻAʻohe kamaʻilio maikaʻi ma waena o ka hoʻokele kiʻekiʻe o ka brand, ke keʻena nui o ka brand, a me nā mea kūʻai aku ma ka mākeke kūloko. Hiki ke hoʻomaopopo wale ʻia nā makemake o nā mea kūʻai aku ma muli o ke kūʻai ʻana aku i nā huahana, a he mea nui ka manaʻo o nā mea kūʻai aku. paʻakikī ke loaʻa.
I ka hopena o 2022, ua hoʻoholo ʻo KEEN e hoʻonohonoho hou i kāna ʻoihana ma ka mākeke Kina a hoʻolimalima iā Chen Xiaotong, ka mea i lawelawe ma ke ʻano he luna nui o ka brand sneaker Japanese ASICS China, e poʻo i ka mākeke Asia-Pacific. I ka manawa like, ua loaʻa hou ka ʻoihana i kāna kuleana ʻoihana ma ka mākeke Kina a ua hoʻohana i ke kumu kūʻai kūʻai pololei pūnaewele, a wehe ʻia nā hale kūʻai ma waho me ka hui pū ʻana me nā mea kūʻai aku. ʻO ka hopena, he inoa Kina hou ka inoa KEEN - KEEN.
Ma ke ʻano o ka ʻoihana, ke nānā mau nei ʻo KEEN i nā kāmaʻa haʻuki a me nā kāmaʻa leʻaleʻa ma ka mākeke Kina, akā ʻo ka hoʻokele hui ʻana o ka mākeke Asia-Pacific i hoʻokumu i kahi hopena pili ma waena o KEEN ma ka honua a me ka ʻāina ʻo Asia-Pacific, ka ʻāina ʻo Asia-Pacific a Kina. "E hoʻomohala kā mākou Tokyo Design Center i nā kala hou no kekahi mau kāmaʻa kaulana loa i ka mākeke Kina. Ma ka manawa like, ke hoʻomohala nei ka Tokyo Design Center i nā lole a me nā mea pono, "i ʻōlelo ʻia e kahi limahana o ke keʻena kūʻai aku o KEEN i ka nūhou Jiemian. .
ʻO ka wehe ʻana o ke Keʻena Pākīpika ʻAsia e hiki ai iā KEEN Tokyo Design Center ke loaʻa koke nā manaʻo mai ka mākeke Kina. Ma ka manawa like, hāʻawi pū ka Asia Pacific Office a me Tokyo Design Center i kahi loulou ma waena o ka mākeke holoʻokoʻa o Asia Pacific a me ke keʻena nui o ka honua. Ma ke ʻano o nā hiʻohiʻona o ka mākeke, nui nā ʻokoʻa ma waena o ka mākeke Kina a me ka mākeke honua a KEEN, kahi i hoʻokumu ʻia ma ʻAmelika ʻĀkau.
Ma nā ʻōlelo o nā kaila, ma hope o ka hoʻonohonoho hou ʻana o kāna ʻoihana ma Kina i ka hopena o 2022 - mua 2023, e hoʻi mua ʻo KEEN i nā kaila pūnaewele. I kēia manawa, hoʻohana pololei ʻia nā ala pūnaewele āpau me Tmall, JD.com, etc. I ka hopena o 2023, ua wehe ʻia ka hale kūʻai offline mua ma Kina, aia ma ka hale kūʻai kūʻai ʻo IAPM ma ke alanui ʻo Huaihai Middle, ka ʻāpana ʻoihana nui o ka ʻai haʻuki ma Shanghai. I kēia manawa, ua wehe pū ʻia nā hale kūʻai offline KEEN ma Beijing, Guangzhou, Shenzhen, Chengdu a me Xiʻan, akā wehe ʻia kēia mau hale kūʻai āpau me ka hui pū ʻana me nā hoa.
Ma ka waena waena o Nowemapa 2024, e mālama ʻia ka KEEN China Custom Fair. Ma waho a'e o nā mea kū'ai huahana ho'okahi, nui nā mea kū'ai aku i waho o nā hui hale kū'ai hui e like me Sanfu Outdoor, ka mea kūikawā i nā kāma'a hana waho e like me nā kāma'a hele wāwae a me nā kāma'a mauna. Eia kekahi, ʻoi aku ka maikaʻi o ka mākeke Kina, a nui nā mea kūʻai kūʻai kūʻai i hele i ka hana maʻamau, e kālele ana i nā kāmaʻa co-branded.
ʻO nā kāmaʻa wāwae ka mea nui o KEEN ma ka mākeke Kina, ʻo 95% o nā kūʻai. Eia naʻe, ʻokoʻa nā ʻano hoʻomohala o nā huahana kāmaʻa ma nā mākeke like ʻole a puni ka honua. ʻO kēia kahi i loaʻa ai iā KEEN ka ʻike hohonu o ka mākeke ma hope o ka hoʻonohonoho hou ʻana o ka mākeke Kina.
I ka hoʻonohonoho ʻana i ka brand haʻuki a me ka leʻaleʻa ma ka mākeke ʻAmelika ʻĀkau, ua ʻoi aku ka manaʻo o KEEN i nā haʻuki, a mahalo nā mea kūʻai aku i nā hiʻohiʻona hana o waho. Eia nō naʻe, ma ka mākeke Kina, ʻoi aku ka ikaika o nā ʻano leʻaleʻa, e like me KEEN. ʻOi aku ka nui o nā kala, ʻoi aku ka maikaʻi o nā kāmaʻa kūʻai aku. "ʻO ka hapa nui o nā kāmaʻa KEEN i hoʻohana ʻia e ka poʻe kaulana i ka mākeke Kina he mau kāmaʻa maʻamau, a ʻo kekahi hoʻi e hoʻokomo iā lākou me nā pākuʻi e nā kaikamahine nani.
ʻO kēia ʻokoʻa ma muli o ka nui o ka mākeke Kina. Hiki i nā ha'uki a me nā le'ale'a ke loa'a ka waiwai maika'i ma ke kū'ai 'ana aku i nā pū'ani kāma'a ha'uki. I ka hoʻomaka ʻana, ʻimi mākou i "liʻiliʻi akā nani". Makeke Pākē, ʻo ia ke ʻano.
Akā no kahi hōʻailona e like me KEEN, ʻo ka hana waho ke kumu o kāna hōʻailona a me kona ʻike, no laila pono kēia kuʻikahi i ka ʻike hohonu o nā loli o ka mākeke Kina.
No ka laʻana, nui nā haʻuki niche a me nā hōʻailona leʻaleʻa. I ka wā i hoʻokumu ʻia ai lākou a i komo ai i ka mākeke Kina, haʻi lākou i nā moʻolelo maikaʻi, akā haʻalele lākou i kā lākou ʻoihana kūʻai ʻoihana kūʻai aku i nā ʻano a loea i nā huahana leʻaleʻa. Aneane e pilikia ana ia mau brands i ka makeke Kina e loli mau ana. Holoi ʻia nā ʻano. ʻO kekahi ʻano kāmaʻa maʻamau i kēia hāʻule a me ka hoʻoilo, akā e hoʻopau ʻia ka wā puna a me ke kauwela aʻe.
ʻO kēia hoʻi ke kī i ka ʻoiaʻiʻo e hoʻomaka ana nā mea haʻuki āpau e nānā hou i nā haʻuki ʻoihana ma 2023. Ma hope o nā mea a pau, ʻaʻole loli nā koi hana o nā haʻuki ʻoihana ma muli o ke kau a me nā ʻano.
Mai ke kūlana kūʻai o KEEN Tmall hale kūʻai hae, hiki ke ʻike ʻia ʻo ka huahana kaulana loa, i kūʻai ʻia ma mua o 5,000 mau pālua, ʻo ia ka Jasper Mountain series out camping shoes, i kūʻai ʻia ma 999 yuan, ʻoiai i ka wā o Double 11. nui loa ka uku ho'emi.
Ma hope o ka noho ʻana o Chen Xiaotong i ke keʻena, ua hoʻokumu ʻo ia i ke kūlana huahana "ʻuʻuku akā nani" a me ka hoʻolālā hoʻolālā o KEEN ma ka mākeke Kina. ʻAʻole pili kēia i ka hana ʻoihana a me nā ʻano hiʻohiʻona, i hiki ai iā KEEN ke "hanau hou" ma ke ʻano he huahana liʻiliʻi. akā, eia kahi hui nani. ʻO ke kī ʻo ka branding.
Ka manawa hoʻouna: Nov-26-2024