Makhalidwe akuwoneka kuti akudziyambitsanso nthawi zonse. M'nyengo yachisanu ndi yozizira 2024, masewera akunja ndi zosangalatsa zinali zinthu zofunika kuvala, ndipo kuchokera mubwaloli munabwera "nsapato zoipa" zambiri.
Potengera nkhani yoyambira, mtundu wa KEEN ulibe mbiri yayitali. Mu 2003, chizindikiro cha Newport chinabadwa, ndi nsapato zoyamba zomwe zimateteza zala. Kuyambira nthawi imeneyo, mtundu uwu wa masewera a ku America omwe amadziwika kwambiri ndi nsapato za nsapato wakhala akumasula nsapato zogwira ntchito zomwe zimayenera kugwiritsidwa ntchito panja, monga matalala, mapiri, mitsinje, ndi zina zotero, monga nsapato zoyendayenda, nsapato zokwera mapiri, ndi zina zotero. North America, zinthu zazikulu pamsika.
Mu 2007, KEEN idakhala imodzi mwazinthu zitatu zapamwamba kwambiri padziko lonse lapansi za nsapato zakunja. Malinga ndi lipoti la pachaka la 2007 la kampani yaku America SNEW, gawo la msika la nsapato za amuna ndi nsapato zakunja za akazi zidafika 12.5% ndi 17% chaka chino. ili pamalo oyamba pamsika waku America wotsatsa malonda akunja. Maudindo achiwiri ndi oyamba.
Chifukwa chofunafuna mayendedwe, zimakhala zovuta kudziwa ngati nsapato zamtundu wa KEEN ndi zokongola, zapamwamba kapena zonyansa. Ngakhale zinthu zodziwika bwino sizimakwaniritsa zofunikira za msika waku North America. Komabe, potengera kutchuka kwa anthu ambiri otchuka komanso kuchuluka kwa magawo awiri pazamalonda pa intaneti, KEEN yakhala yotchuka kwambiri pamsika waku China mzaka ziwiri zapitazi.
Malinga ndi malipoti, mtundu wa KEEN udalowa mumsika waku China mu 2006, pasanathe zaka zisanu chikhazikitsidwe. Pambuyo pake, Ruhasen Trading adakhala ngati wothandizira wamkulu wazinthu za KEEN pamsika waku China. Kwa mitundu ya niche m'misika yakutali yakunja, kusankha mtundu wabizinesi wamba kumapereka magwiridwe antchito komanso ndalama zowongolera.
Komabe, mtundu wamalonda uwu ndizovuta kulowa msika. Pali kulumikizana kochepa kothandiza pakati pa oyang'anira mtunduwu, likulu la mtunduwo, ndi ogula pamsika wachigawo. Zokonda za ogula zitha kumveka potengera kugulitsa kwazinthu, ndipo mayankho a ogula ndi ofunikira. zovuta kufikira.
Kumapeto kwa 2022, KEEN idatsimikiza mtima kukonzanso bizinesi yake pamsika waku China ndikulemba ganyu Chen Xiaotong, yemwe adagwira ntchito ngati manejala wamkulu wa mtundu wa ASICS China waku Japan, kuti azitsogolera msika waku Asia-Pacific. Nthawi yomweyo, kampaniyo idapezanso ufulu wabungwe pamsika waku China ndikutengera mtundu wamalonda wapaintaneti, ndipo masitolo osapezeka pa intaneti amatsegulidwa mogwirizana ndi ogulitsa. Zotsatira zake, mtundu wa KEEN uli ndi dzina latsopano lachi China - KEEN.
Pankhani yabizinesi, KEEN imayang'anabe nsapato zamasewera ndi nsapato zopumira pamsika waku China, koma kasamalidwe kogwirizana kwa msika waku Asia-Pacific kwapanga mgwirizano pakati pa KEEN padziko lonse lapansi ndi dera la Asia-Pacific, dera la Asia-Pacific ndi China. "Likulu lathu la Tokyo Design Center lipanga mitundu yatsopano ya nsapato zomwe zimatchuka kwambiri pamsika waku China. Nthawi yomweyo, Tokyo Design Center ikupanganso zovala ndi zinthu zina, "wantchito ku dipatimenti yotsatsa ya KEEN adauza a Jiemian news. .
Kutsegulidwa kwa Ofesi ya Asia Pacific kumathandizira KEEN Tokyo Design Center kulandira mwachangu mayankho kuchokera ku msika waku China. Nthawi yomweyo, Asia Pacific Office ndi Tokyo Design Center imaperekanso ulalo pakati pa msika wonse wa Asia Pacific ndi likulu ladziko lonse lapansi. Pankhani yamakhalidwe amsika, pali kusiyana kwakukulu pakati pa msika waku China ndi msika wapadziko lonse wa KEEN, womwe umakhala ku North America.
Pankhani ya mayendedwe, atakonzanso bizinesi yake ku China kumapeto kwa 2022 - koyambirira kwa 2023, KEEN idzabwereranso kumayendedwe apaintaneti. Pakadali pano, njira zonse zapaintaneti kuphatikiza Tmall, JD.com, ndi zina zambiri zimayendetsedwa mwachindunji. Kumapeto kwa 2023, malo ogulitsira oyamba osagwiritsa ntchito intaneti ku China adatsegulidwa, omwe ali mu IAPM Shopping Mall pa Huaihai Middle Road, chigawo chachikulu chazamalonda ku Shanghai. Pakadali pano, masitolo a KEEN opanda intaneti atsegulidwanso ku Beijing, Guangzhou, Shenzhen, Chengdu ndi Xi'an, koma masitolo onsewa amatsegulidwa mogwirizana ndi othandizana nawo.
Pakati pa Novembala 2024, KEEN China Custom Fair idzachitika. Kuphatikiza pa ogula pawokha, makasitomala ambiri ndi makampani ogulitsa kunja monga Sanfu Outdoor, omwe amadziwika ndi nsapato zogwirira ntchito zakunja monga nsapato zoyenda ndi nsapato zokwera mapiri. Kuphatikiza apo, msika waku China ndiwowoneka bwino kwambiri, ndipo ogula ambiri amaboutique adapita nawo pachiwonetserocho, ndikungoyang'ana nsapato zamtundu wina.
Nsapato akadali gulu lalikulu la KEEN pamsika waku China, zomwe zimagulitsa 95% yazogulitsa. Komabe, kachitidwe kachitukuko ka nsapato za nsapato kumasiyanasiyana m'misika yosiyanasiyana padziko lonse lapansi. Apa ndipamene KEEN imamvetsetsa kwambiri msika pambuyo pokonzanso msika waku China.
Pamalo amtundu wamasewera ndi zosangalatsa pamsika waku North America waku North America, KEEN imayang'ana kwambiri zamasewera, ndipo ogula amayamikira magwiridwe antchito akunja. Komabe, pamsika waku China, zosangalatsa ndizolimba, malinga ndi KEEN. Mitundu yambiri, nsapato zimagulitsa bwino. “Nsapato zambiri za KEEN zomwe anthu otchuka pamsika wa ku China amavala ndi nsapato wamba, ndipo ena amavala masiketi a atsikana otsogola.
Kusiyanaku kuli chifukwa cha kukula kwakukulu kwa msika waku China. Masewera a masewera ndi masewera amatha kupanga phindu labwino pogulitsa mndandanda wa nsapato za masewera. Poyamba, tinkafuna "ang'ono koma okongola". Msika waku China, ndizomwe zikutanthauza.
Koma kwa mtundu ngati KEEN, magwiridwe antchito akunja ndi omwe ali pachimake cha mtundu wake komanso chizindikiritso chake, kotero kusagwirizanaku kumafuna kumvetsetsa mozama zakusintha kwa msika waku China.
Mwachitsanzo, pali masewera ambiri a niche ndi zosangalatsa. Pamene adakhazikitsidwa kapena kulowa mumsika waku China, adafotokoza nkhani zabwino, koma adasiya machitidwe awo ogulitsa masewera olimbitsa thupi komanso apadera pazosangalatsa. Pafupifupi mitundu yonse yotereyi idzavutika pamsika wa China womwe ukusintha nthawi zonse. Makhalidwe achotsedwa. Mtundu wina wa nsapato ndi wowoneka bwino kugwa ndi nyengo yachisanu, koma idzakhala yachikale masika ndi chilimwe.
Izi ndizofunikanso kuti pafupifupi masewera onse a masewera ayambe kuyang'ananso masewera a akatswiri mu 2023. Pambuyo pake, zofunikira zogwirira ntchito zamasewera a akatswiri sizisintha malinga ndi nyengo ndi zochitika.
Kuchokera pamndandanda wogulitsa wa KEEN Tmall flagship store, zitha kuwonekanso kuti chinthu chodziwika kwambiri, chomwe chidagulitsa mapeyala opitilira 5,000, ndi nsapato zakunja zapanja za Jasper Mountain, zomwe zimagulidwa pa 999 yuan, ngakhale pa Double 11. The kuchotsera ndikwambiri.
Chen Xiaotong atatenga udindo, adapanga "zang'ono koma zokongola" zamalonda ndikukonzekera njira za KEEN pamsika waku China. Izi sizikuphatikiza magwiridwe antchito ndi mawonekedwe a mafashoni, kotero kuti KEEN ikhoza "kubadwanso" ngati chinthu chaching'ono. koma apa pali kampani yokongola. Chinsinsi chake ndikuyika chizindikiro.
Nthawi yotumiza: Nov-26-2024