Mafambiro anoita seanogara achizvivandudza. Pamatsutso nechando 2024, mitambo yekunze uye yekutandara ndizvo zvinhu zvikuru zvekupfeka, uye kubva mudenderedzwa iri kwakauya kuwanda kwe "shangu dzakashata."
Tichitarisa kubva kumavambo nyaya, iyo KEEN mhando haina nhoroondo refu. Muna 2003, brand Newport yakaberekwa, ine shangu dzekutanga dzinodzivirira zvigunwe. Kubva ipapo, iyi American sports and leisure brand inyanzvi muzvigadzirwa zveshangu yagara ichiburitsa shangu dzinoshanda dzakakodzera kushandiswa kunze, sechando, makomo, hova, nezvimwewo, seshangu dzekufamba, shangu dzekukwira makomo, nezvimwe. North America, izvo zvakakosha zvigadzirwa pamusika.
Muna 2007, KEEN yakava imwe yemhando nhatu dzepamusoro dzeshangu dzekunze pasi rose. Zvinoenderana neshumo yegore ra2007 yekambani yeAmerica SNEW, chikamu chemusika cheshangu dzekunze dzevarume uye shangu dzevakadzi dzekunze dzakasvika 12.5% uye 17% gore rino. chinzvimbo chekutanga muAmerican outdoor advertising yevatengi musika. Nzvimbo yechipiri neyekutanga.
Nekuda kwekutsvaga kwemaitiro, zvakaoma kuona kana KEEN brand shangu dzakanaka, fashoni kana kushata. Kunyangwe zvigadzirwa zvakakurumbira hazvienderane nezvinodiwa pamusika weNorth America. Nekudaro, tichifunga kubva mukuzivikanwa kwevazhinji vane mukurumbira uye kuwedzera kwenhamba mbiri mukutengesa pamapuratifomu epamhepo, KEEN yave yakakurumbira mumusika weChinese mumakore maviri apfuura.
Sekureva kwemishumo, mhando yeKEEN yakapinda mumusika weChinese muna 2006, isingasviki makore mashanu mushure mekugadzwa kwayo. Mushure meizvozvo, Ruhasen Trading yakashanda semumiririri mukuru weKEEN zvigadzirwa mumusika weChinese. Kune niche mabhureki mumisika iri kure mhiri kwemakungwa, kusarudza iyo general agent bhizinesi modhi inopa nyore kushanda uye inodzorwa mutengo.
Nekudaro, iyi bhizinesi modhi yakaoma kunyatso pinda mumusika. Pane kutaurirana kunoshanda kudiki pakati pevatungamiriri vemhando yepamusoro, dzimbahwe remhando, uye vatengi mumusika wedunhu. Zvido zvemutengi zvinogona kunzwisiswa chete zvichienderana nekutengesa kwechigadzirwa, uye mhinduro yemutengi yakakosha. zvakaoma kusvika.
Pakupera kwa2022, KEEN yakanga yakatsunga kurongazve bhizinesi rayo mumusika weChinese uye yakahaya Chen Xiaotong, akashanda semaneja mukuru weJapan sneaker brand ASICS China, kuti atungamire musika weAsia-Pacific. Panguva imwecheteyo, kambani yakawanazve kodzero dzeayo ejensi mumusika weChina uye yakatora iyo online yakananga yekutengesa modhi, uye zvitoro zvisiri pamhepo zvinovhurwa mukubatana nevatengesi. Nekuda kweizvozvo, iyo KEEN mhando ine zita idzva reChinese - KEEN.
Panyaya yebhizinesi, KEEN ichiri kutarisa shangu dzemitambo uye shangu dzekuzorora mumusika weChina, asi manejimendi akabatana emusika weAsia-Pacific akagadzira hukama pakati peKEEN pasi rese neAsia-Pacific dunhu, Asia-Pacific dunhu uye China. “Yedu Tokyo Dhizaini Center ichagadzira mavara matsva edzimwe shangu dzine mukurumbira mumusika weChina. Panguva imwecheteyo, Tokyo Dhizaini Center iri kugadzira zvipfeko nezvimwe, "mumwe mushandi webazi rekushambadzira reKEEN akaudza Jiemian news. .
Kuvhurwa kweAsia Pacific Hofisi kunoita kuti KEEN Tokyo Dhizaini Center ikurumidze kugamuchira mhinduro kubva kumusika weChina. Panguva imwecheteyo, iyo Asia Pacific Hofisi neTokyo Dhizaini Center inopawo chinongedzo pakati pemusika wese weAsia Pacific nedzimbahwe repasi rose. Panyaya yehunhu hwemusika, pane misiyano mizhinji pakati pemusika weChinese nemusika wepasi rose weKEEN, uyo unonyanya kuve wakavakirwa kuNorth America.
Panyaya yematanho, mushure mekugadziriswazve kwebhizinesi rayo muChina mukupera kwa2022 - kutanga kwa2023, KEEN ichatanga kudzokera kumatanho epamhepo. Parizvino, nzira dzese dzepamhepo dzinosanganisira Tmall, JD.com, nezvimwewo dzinoshandiswa zvakananga. Pakupera kwa2023, chitoro chekutanga chekuChina chakavhurwa, chiri muIAPM Shopping Mall paHuaihai Middle Road, dunhu guru rebhizimusi rekushandisa mitambo muShanghai. Kusvika pari zvino, KEEN zvitoro zvisiri pamhepo zvakavhurwa muBeijing, Guangzhou, Shenzhen, Chengdu neXi'an, asi zvese izvi zvitoro zvinovhurwa mukubatana nevadyidzani.
Pakati paMbudzi 2024, KEEN China Custom Fair ichaitwa. Pamusoro pevatengi vezvigadzirwa zvega, vatengi vazhinji makambani ekunze akaungana ezvitoro akadai saSanfu Outdoor, anonyanya kushanda neshangu dzekunze dzinoshanda dzakadai seshangu dzekufamba uye shangu dzekukwira makomo. Pamusoro pezvo, musika weChinese wakanyanya fashoni, uye vatengi vakawanda veboutique vakapinda mutsika fair, vachitarisa shangu dzakabatanidzwa.
Shangu ichiri chikamu chikuru cheKEEN mumusika weChinese, ichiverengera makumi mapfumbamwe neshanu muzana ekutengesa. Nekudaro, maitiro ekusimudzira ezvigadzirwa zveshangu anosiyana mumisika dzakasiyana pasirese. Apa ndipo apo KEEN ine kunzwisisa kwakadzama kwemusika mushure mekugadziriswazve kwemusika weChina.
Mukumisikidzwa kwemhando yemitambo uye yekutandara mumusika wemuno wekuNorth America, KEEN yakatarisana nemitambo, uye vatengi vanokoshesa zvinoshanda zvekunze. Nekudaro, mumusika weChinese, hunhu hwekuvaraidza hwakasimba, maererano neKEEN. Iyo yakawanda mavara, zviri nani shangu dzinotengeswa. “Shangu zhinji dzeKEEN dzinopfekwa nevanhu vane mukurumbira pamusika wekuChina ishangu dzenguva dzose, uye vamwe vanotopfeka masiketi nevasikana vane fashoni.
Musiyano uyu unokonzerwa nekukura kukuru kwemusika weChinese. Mitambo yemitambo uye yevaraidzo inogona chaizvo kuita purofiti yakanaka nekutengesa nhevedzano yemitambo shangu shangu. Pakutanga, takanga tichitsvaga "maduku asi akanaka". Musika weChinese, ndizvo zvazvinoreva.
Asi kurudzi rwakaita seKEEN, kushanda kwekunze ndiko kuri pakati pechiratidzo chayo uye chiziviso chayo, saka kukanganisa uku kunoda kunzwisisa kwakadzama kwekuchinja kwemusika weChinese.
Semuenzaniso, kune akawanda niche emitambo uye evaraidzo mhando. Pavakavambwa kana kupinda mumusika weChinese, vakataura nyaya dzakanaka, asi vakasiya hunhu hwavo hwekutengesa mitambo uye nyanzvi mune zvigadzirwa zvekutandara. Anenge ese mabhureki akadaro achatambura mumusika unogara uchichinja weChinese. Maitiro anokukurwa. Imwe mhando yeshangu ndeye fashoni mukudonha uye chando, asi ichave isingachashandi muchirimo chinotevera uye chirimo.
Ichi ndichowo chinhu chinokosha chekuti inenge yose mitambo yemitambo ichatanga kutarisa kumitambo yezvenyanzvi zvakare muna 2023. Mushure mezvose, zvinodiwa zvekushanda zvemitambo yezvenyanzvi hazvishanduki zvichienderana nemwaka uye maitiro.
Kubva pakutengesa kwekutengesa kweKEEN Tmall flagship store, zvinogonawo kuonekwa kuti chigadzirwa chinonyanya kufarirwa, chakatengesa kupfuura 5,000 pairs, ndiyo Jasper Mountain series outdoor camping shoes, iyo inotengeswa pa 999 yuan, kunyange panguva yeDouble 11. kuderedzwa kwakakurisa.
Mushure mekunge Chen Xiaotong atora chigaro, akagadzira "diki asi rakanaka" chigadzirwa chinzvimbo uye kuronga kwakarongeka kweKEEN mumusika weChina. Izvi hazvisanganisi kushanda kwehunyanzvi uye hunhu hwefashoni, kuitira kuti KEEN igone "kuzvarwa patsva" sechigadzirwa chidiki. asi heino kambani yakanaka. Chinokosha ndechekuisa chiratidzo.
Nguva yekutumira: Nov-26-2024